BRIEFING
Bellissimo Cafés, a brand from Grupo Nabeiro, positions itself as a brand of connection and creative drive, an agent that unites stories, cultures, and emotions. In 2025, its goal was to establish itself as a meeting point between Italian Dolce Vita and Portuguese authenticity, strengthening its bond with contemporary art and bringing to life authentic and interactive experiences inspired by coffee culture.
More than just a coffee brand, Bellissimo inspires creativity and closeness, bringing together people, cultures, and shared moments. Coffee, like art, reflects life, experiences, and individual perceptions, positioning itself as an element that unites and inspires.
CHALLENGE
The agency was challenged to bring coffee closer to the worlds of art and culture and to strengthen Bellissimo’s presence at ARCO Lisboa 2025 (May 29 to June 1). The goal was to create an immersive and authentic experience inspired by coffee culture and its dialogue with contemporary art.
The strategy was based on three main pillars:
1. Branding – Strengthen Bellissimo’s connection to the artistic and cultural world, positioning it as a promoter of creativity and innovation.
2. Experience – Create immersive and memorable moments that united coffee, art, and community, reflecting the values “See life with another flavor” and “Find beauty in all its forms.”
3. Talent – Give a stage to new artists and bring the brand closer to universities, celebrating emerging creativity.
In this way, we brought to life a space where coffee, art, and culture merge into an experience that can be seen, lived, and felt.
SOLUTION
Mojobrands designed and coordinated the Bellissimo Cafés Lounge, located at the heart of Cordoaria Nacional, which quickly became a convergence point between art and coffee.
Throughout the four days of ARCO Lisboa 2025 — one of the country’s most important contemporary art events — the space presented a carefully curated program, featuring an exclusive selection of beverages, from Espresso Macchiato to Coffee Granita, embodying the brand’s signature: “See life with another flavor.”
Encouraged by us to expand its connection to the artistic world, Bellissimo launched, in partnership with the Fine Arts Faculties of Porto and Lisbon, the Art Project — a design, ceramics, and painting competition aimed at university students. The winning creations were exhibited in the Lounge, reinforcing the brand’s link to the art world and highlighting coffee as a source of inspiration and creation.
The project gave visibility to young talents and deepened Bellissimo’s presence within universities, positioning the brand as a promoter of culture, innovation, and closeness to the artistic community.
LOUNGE BELLISSIMO
The Bellissimo Lounge was designed to integrate harmoniously within ARCO Lisboa’s infrastructure, taking advantage of its surroundings and enhancing the space’s unique features. This proximity to the artistic environment inspired the creation of an atmosphere where design itself becomes a form of artistic expression.
All furniture was designed and produced in cardboard, a material chosen for its versatility, sustainability, and artistic expression. The handcrafted finish adds identity and texture, transforming the lounge into an artistic installation that sparks curiosity and invites interaction.
At the center of the experience, large poufs occupied most of the space, creating a relaxed and inclusive atmosphere. These elements invited visitors to sit, talk, and share the moment, reinforcing the spirit of togetherness and the welcoming essence of coffee.
KIOSK
At the heart of the Bellissimo Lounge, the Kiosk became the central meeting point, the space where everything happened. Conceived as more than just a service counter, it was created as a stage for experimentation and sharing, where the ritual of coffee gained artistic expression.
Every detail was designed to create moments of tasting and conviviality: from Happy Hours featuring different coffee styles to barista demonstrations that explored new techniques and approaches, turning each beverage into a unique experience.
The agency also developed a series of exclusive digital illustrations, representing the beverages on the menu. These creations were displayed on the kiosk’s windows, acting as a visual gallery that connected the audience with the creativity and flavor of each coffee.
PHOTOAUTOMAT
As a natural extension of the Bellissimo Lounge’s creative spirit, the PhotoAutomat emerged as an unexpected and interactive element, inspired by the iconic Parisian photo booths.
With a contemporary design and fully mirrored structure, it reinterpreted the vintage charm of traditional photobooths, becoming an installation that sparked curiosity and invited participation. More than a simple photo point, the Bellissimo PhotoAutomat was conceived as an artistic piece integrated into the space, embodying the connection between coffee, design, and emotion.
With a contemporary design and fully mirrored structure, it reinterpreted the vintage charm of traditional photobooths, becoming an installation that sparked curiosity and invited participation. More than a simple photo point, the Bellissimo PhotoAutomat was conceived as an artistic piece integrated into the space, embodying the connection between coffee, design, and emotion.
CONCLUSION
Bellissimo Cafés established itself not only as a coffee brand but as an active agent in valuing contemporary art, creating opportunities for new generations and promoting an authentic encounter between tradition, innovation, and creative expression.
The project reinforced the brand’s cultural and inspirational role, turning coffee into a true catalyst for artistic and sensory experiences.
