BRIEFING
Super Bock is one of the biggest beer brands in Portugal, with a large promotional presence at music festivals, sports events and other occasions. The challenge was to create a personalized garment for the Sponsor Management and Activation (SMA) team to wear at these events, which are sometimes affected by bad weather conditions. The garment had to have an attractive and distinct design that communicated the brand’s essence in a fun way.
SOLUTION
Mojobrands created and brought to life the “Book on Tour” concept with the design of a jacket designed to capture the contagious vibe of festivals and cultural events. With this project, we wanted Super Bock’s Sponsorship and Activation team to get into the festival spirit, feeling part of the action.
On the back of the jacket, silk-screened illustrations stand out: electric guitars, beer glasses, footballs, boots and headphones – all in a free arrangement that refers directly to the universe of festivals and sporting events. The words “Bock on Tour” appear prominently in the center of the illustration, accompanied by the name “Activation Crew” to guarantee the team a strong visual presence.
Every detail has been carefully thought out: the sleeves with the initials of each team member, making each piece exclusive, and the Super Bock logo on the front as the brand’s signature. Mojobrands made a point of fine-tuning every element and detail to ensure an authentic design.
RESULTS
The result? A jacket with attitude that stood out from the crowd! At each event, the jackets caught the eye and reinforced the visibility of the Super Bock brand, proving that authenticity and brand presence can go hand in hand with festival and event culture.