Idea Ahoy!
BRIEFING
Miguel Bacelar, the company’s founder, has almost two decades of experience in strategy and consumer research in three different markets. The challenge wascreating one brand that shared its distinctive form of being.
SOLUTION
A Saint Pirate combines rebellion with commitment and dedication needed to succeed in an increasingly competitive market, so we chose to use the contrast between the words “saint” and “pirate” opting for dual colors: black and gold. Whereas the symbol made up of dots of sand, echoes the same contradiction of the term “saint pirate” in the form of a skull with two crossed palm trees.
The icon lineup also followed the idea of discovery and treasure maps, translated into a simple language that is easy to relate to the available services.
The climax of this project was the creation and development of a cleanwebsitewith intuitive navigation that highlights the founder’s know-how and the three brand consulting pillars with a semantic pun: Saint’s Talk (Research); Sea Strategy (Strategy); Pirate’s Talk (Creativity).
RESULTS
More than 4,000 discoveries of the new web-island in the first two months
More than 40,000 clicks on the web-island
More than 30 projects have pulled up anchor since the launch of the website
More than 250 customers discovered the treasure map with Saint Pirate
“We thank Mojobrands for effectively bringing the Saint Pirate brand to life, both at the graphic identity and applications level and in the digital universe. An actual co-working experience between the agency and the client, with ongoing brainstorming, was crucial to achieving an excellent final result.”
