Focusing on the student’s journey, PBS presents itself as a sponsor of progress, assisting in providing answers to those who seek to be challenged. By flipping through the brochure, the reader begins a personal journey under the concept “Reflection”.
“See beyond your reflection” is the title of the piece that opens up by showing a mirrored page, in a metaphor of projection into the future. Here, the student’s search is highlighted, along with where they can see themselves in years to come.
In this new approach, the school puts the student in the lead role, a leading player capable of overcoming the challenges that PBS puts forward.
Graphically, we went for a simple and clean layout, preventing an overflow of content and information. We made the most of the negative space and played with the use of photo infographics as a way to illustrate some content. The color palette reflects the school’s identity, and the typography for the headlines reinforces the breakdown of information and embodies the PBS student’s profile.