The first step to creating a paradigm shift was the choice of location: the island of Sao Miguel, in the Azores. The main venue of the event was the contemporary arts center Arquipélago. In the basement, the different groups attended the collection presentation, spread over several sections, and displayed as in a museum. In each room, the collection’s inspirations were portrayed in the form of different artistic acts and served as a guide for the decoration of the space. The bloggers were able to engage in activities such as Sand Writing, Marble Painting, a Calligraphy workshop, and Light Writing photos, all under the instruction of local visual artists.