Inkrypted
BRIEFING
Marque TDI/Domino is a leading supplier of industrial coding, marking, and labeling equipment, from product to pallet.
The exponential growth of the brand, along with the facilities expansion and the increasingly frequent visits by customers and partners, resulted in the needo create a better space experience regarding navigability and signaling.
SOLUTION
At an early stage, we tried to get a better understanding of the brand, its machinery, and its procedures. After this assessment, we swiftly concluded that this new experience should be closely linked to the essence of Marque TDI/Domino and its core business.
Inspired byinkjet (coding equipment, we established “Inkrypted” as the main concept.. A fusion between “Ink” – symbolized by the drop – and “encrypted” – represented by the coding language.
Using the ink dots as a basis, we created amodel system to form the typography that in code format indicates the name of each space.
SOLUTION
Construction-wise, the signage is the result of an abbreviation system, consisting of the main element and a descriptive element – when necessary – that changes from area to area, adding a sense of dynamism to the graphics. As for the chromatic side, we used Domino’s blue and green to provide agreater harmony to the space and ensure a symbiosis between the two brands, Marque TDI and Domino.
The graphic concept was also extended to other decorative elements, like interactive walls in the lounge area that allow you to leave messages or to depict each space in a different way.
SOLUTION
RESULTS
This intervention allowed not only for improved navigability and room/area identification, but also to graphically decorate the space.
