BRIEFING
Gaia Hills is a residential development based in Vila Nova de Gaia, which aims to combine urbanism with well-being and quality of life. The challenge was to create a sensory experience for the launch event that reflected the essence of the development and captivated a diverse audience of guests.
SOLUTION
To bring Gaia Hills to life, Mojobrands organised a launch event in the WOW venue, attended by around 100 guests. The experience was carefully planned to provide a sensory journey through the history, nature and modernity of the development, in line with its concept: “Harmony of Contrasts”.
The event began with an immersive walk through a Historical Tunnel, where the history of Gaia Hills and Quinta de Vale de Amores was presented through images and stories. Guests were then welcomed onto the WOW terrace, a cosy environment decorated with plants and an amphitheatre, ideal for welcome drinks and initial socialising.
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In WOW’s contemporary interior space, a detailed presentation of the project was given with sophisticated visual projections. The celebration culminated in a cocktail party where guests enjoyed canapés, accompanied by a DJ and live performances by a singer, which made for some special moments that reflected the essence of Gaia Hills.