Producing Ideas
BRIEFING
“Factoria de Ficción” (FDF), a spanish private channel from Mediaset required amore modern look and closer proximity with the younger public. With a television programming grid mainly composed of national and international TV shows, the channel required a more dynamic and up-to-date image that allowed for an animated transition between shows.
SOLUTION
From the etymology of the word “Factoria” , we searched elements and movements commonly associated with industrial machines. To maintain a certain coherence with the existing brand channel, we focus on the circular shape, the color and on flat and minimal trends. However, for the symbol channel animation, we went for a tridimensional approach with the goal to give a more high tech and futuristic mood.
RESULTS
High levels of acceptance by the public.
Positive mentions and comments on social media.