BRIEFING
The Global Meeting is an annual international event that brings together Amorim Cork teams and subsidiaries to present results, new products, innovation systems and development strategies for the beverage sector.
The 2025 edition aimed to reinforce cork’s position as a natural, sustainable and innovative material, in a market undergoing transformation and increasingly focused on balanced, convenient and responsible solutions.
The challenge was to create an approach capable of communicating this future-driven vision while ensuring consistency across all moments and touchpoints of the event.
SOLUTION
Based on the theme defined for the event, “Cork: The Next Gen”, we developed a visual and narrative concept that shaped every moment of the meeting. This theme served as the foundation for building a contemporary, dynamic identity aligned with Amorim Cork’s vision for the future.
The cork stopper took on the central role — a symbol of origin, transformation and innovation. Inspired by its circular form and continuous movement, we created a visual language that represents evolution, continuity and adaptability.
These principles guided the entire graphic universe — typography, color palette, icon system and core visual elements — designed to work seamlessly across physical, digital and audiovisual formats. Motion design further enhanced this dynamic approach, adding rhythm and energy to the event’s narrative.
The “Next Gen” spirit began before the event itself, through pre-event materials that shaped participants’ first point of contact. For the meeting, we produced dedicated content for each moment: opening videos, countdowns, thematic pieces and presentations supporting the various activities and marketing awards.
Among the physical elements designed and produced, the stage visual scenography and the trophy stood out, reflecting cork’s symbolic value as an element that celebrates innovation, talent and the sector’s future. Every graphic and support element was created to reinforce the core message and ensure consistency throughout the experience.
