BRIEFING
Company’s Day is an annual event organised by Águas do Douro e Paiva in partnership with Faculty of Engineering of the University of Porto. The theme of the 2024 edition, year which marks the start of the company’s 30th anniversary celebrations, was “Water for the Future”.
This event involved sharing testimonies about the evolution and performance of Águas do Douro e Paiva, the positive impact on the region where it operates, prospects for the future of the sector, highlighting challenges and objectives, and also a look at the industry, considering the current political, economic and environmental scenario.
Águas do Douro e Paiva challenged Mojobrands to capture and convey the essence of each moment through social media, consolidating memories and opening doors for those who couldn’t be there physically.
SOLUTION
To meet this objective, and following the visual identity of the Company’s Day event, we developed and applied exclusive frames to posts and stories, ensuring uniformity and highlighting each moment, from the speakers’ speeches to networking. We focused on capturing and sharing content that transported the energy of the event to digital, in this case to Instagram, Facebook and LinkedIn.
RESULT
Among more than 230 photographs and 40 pieces of content produced, our team, present from the beginning to the end of the event, captured the most significant moments and transmitted them authentically on social media, posting the best images and videos in real time.
From posts to stories and videos, Mojobrands turned moments into history at Águas do Douro e Paiva’s Company’s Day, held at FEUP, and eternalised on social media.
