Intelligent Language
BRIEFING
The Portuguese Association for Gifted Children develops projects for the stimulation of the cognitive abilities of gifted children and young people. As part of its efforts to update its image and communication, APCS decided to undergo a rebranding.
SOLUTION
The fact that this is an organization created for people who like to be challenged was the main inspiration for the creation of the identity. The first step was to create a new alphabet, inspired by the color palette of Ancient Egypt, which is believed to have been the birthplace of the written language as we know it today.
The entire language is based on a system of triangles and parallelograms, which, through a logic of repetition and different geometric orientations, conveys exactly the same as the alphanumeric system. Both alphabets are present in the content pieces without giving away the key, as a challenge to people to figure out their logic sequence.
AWARDS
Bronze in the Corporate Identity category at the Lusophone Awards for Creativity
