Taking Off High
BRIEFING
ANA Aeroportos de Portugal (Portuguese Airports) is the company responsible for managing 10 airports in the country. Porto Airport, in particular, is on a growth path: it has already welcomed 15 million passengers.
With this sharp increase in traffic, ANA Aeroportos de Portugal (Portuguese Airports) saw the need to reinforce the airport’s operational efficiency and sustainability initiatives, and to communicate its investment in the works to strengthen the landing strip. The challenge was to create two videos highlighting these aspects, aimed at different audiences and with different objectives.
SOLUTION
The first video was thought up to present an overview of the airport’s services and infrastructures, with an emphasis on the passenger experience. The visual narrative begins with the traveller’s arrival at the airport and their journey to boarding. Mojobrands developed an immersive experience, complemented by motion design, voiceover and taglines that emphasise the airport’s commitment to sustainability and innovation.
The second video, of a more technical nature, presented the significant intervention carried out on the landing strip at Porto Airport, detailing all the necessary reinforcement works. Mojobrands recorded images of the infrastructure and used graphics and animations to better illustrate the investment in quality, safety and environmental performance to accommodate the growth in air traffic.
Conveying clear and impactful messages that reflect ANA Aeroportos de Portugal’s identity and values was at the centre of the design and development of both videos. Mojobrands ensured that the narrative and aesthetics were aligned with ANA Aeroportos de Portugal’s brand image, to not only promote its efficiency and innovation, but also its commitment to sustainability.
