BRIEFING
Allure Clinic is devoted to offering the best treatments in the market in the health and aesthetic medicine field, in the city of Porto. We were challenged to create a new brand, which was completely separate from the existing “Liberty” and that communicated the swiftness of the results and the state-of-the-art technology used, through a new website, new décor, outdoor campaign development, and new business cards and stationary creation.
SOLUTION
After conducting an analysis and defining a strategy, we realized that we had to associate certain attributes of flexibility, freedom, proximity and liveliness to the brand. At the same time, we couldn’t leave out the feelings of elegance, exclusivity, proximity and singularity intended and curated for the target public. The suggested name was created from the unfolding of two key terms. The word “Allure” transports us to a universe of seduction, mystery, beauty and mystery, while “Clinic” reinforces the idea of professionalism and perfection. Taking as inspiration the levity, movement, elegance, care, and confidence of what it means to be “Allure Clinic”, as well as the premium character of the brand, we created a logo designed from simple circular shapes, exuding detail, contrast, and precision.
We introduced differentiating elements, through small graphic details, thereby allowing some variations of pieces and applications. As for the selected font, we followed the intention of mirroring the Premium DNA of the brand and the levity that it represents.
