A trip around the world
BRIEFING
Zippy is a Portuguese brand focused on babies and children that follows parents and children from birth to pre-teens. We were challenged to come up with creative ideas, decoration, and coordination of the event for the presentation of the new spring/summer 23 collection to several international partners.
SOLUTION
The concept for this event stemmed from the inspiration for the collection: a journey around a world of cultures, colors, and fabrics from different origins. From Costa Rica and the Madeira archipelago to the natural and exuberant beauty of the forests, the presentation was also guided by ideals of diversity and sustainability, key aspects to ensure that future generations are able to enjoy our planet.
To achieve this, we created an immersive sensory experience at Zippy’s offices in Maia. Each room matched a specific destination and theme, with textures, music, and sounds pertaining to each of the highlighted locations. The decorative and audiovisual elements installed in the different spaces made the guests feel like they were embarking on a real journey and transported to the four corners of the world.
Inspired by the colors of the world, we sought to bring to each space dreams, creativity, and imagination, that could echo Zippy’s new spring/summer 23 collection. This is why we created a space from scratch and designed it with the necessary shape to convey all the many things that the world has to offer.
The event took place over a 2-day period and was aimed at employees from the national and international markets, with music and food inspired by the many destinations visited. One of the highlights was a flashmob with children from a local dance school, dressed in clothes from this collection.