10 Anos de Histórias
BRIEFING
Mojobrands was approached by the CUF Institute, with the challenge of creating an event for 150 people to celebrate the 10th anniversary of iCUF, with asunset party on top of their building. The purpose was to celebrate this important date, as well as to promote social interaction among the group’s employees.
SOLUTION
Inspired by the group’s ethics, which focuses on people as the highest asset, we designed the entire event to make the ICUF employees’ experience unforgettable. Accordingly, the planned activities aimed tobring people’s experiences to the forefront.
To promote circulation between the different spaces,two bars were placed at both ends of the outdoor space, as well as a photo booth. To comply with safety requirements, without compromising the view, we placed five strands of blue rope, replicating the CUF logo, to outline the railing area.
Upon arrival at the auditorium, the guests were surprised with messages from some of the patients who have been at the Institute over the past decade,hanging from balloons, all of which colored the ceiling blue. After that, they were invited totake a picture next to the “10 Years” photo wall.
Outside, the photo booth was a success, producing fun pictures with props allusive to medical practice. To cheer up the mood, the event featured a musician with a portable vibraphone.
RESULTS
High participation of physicians and assistants
180 people attended the event
Fun atmosphere and positive feedback from all guests
165 sunglasses offered (79% take-up rate)
168 photo prints in the Photobooth
More than 150 funny faces in the photobooth
More than 250 smiles collected
