{"id":37877,"date":"2024-11-07T16:10:11","date_gmt":"2024-11-07T16:10:11","guid":{"rendered":"https:\/\/mojobrands.net\/portfolio\/grupo-rio-2\/"},"modified":"2025-01-02T17:05:13","modified_gmt":"2025-01-02T17:05:13","slug":"grupo-rio-2","status":"publish","type":"cpt_portfolio","link":"https:\/\/mojobrands.net\/en\/portfolio\/grupo-rio-2\/","title":{"rendered":"Grupo Rio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37877\" class=\"elementor elementor-37877 elementor-37855\" data-elementor-post-type=\"cpt_portfolio\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3acb352 elementor-section-height-min-height elementor-section-full_width elementor-section-height-default elementor-section-items-middle sc_fly_static\" data-id=\"3acb352\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ff30425 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"ff30425\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f3309f elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"0f3309f\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-eb46440 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"eb46440\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6d6de2 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"f6d6de2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-879c273 apercu-mono-bold text-block-max-width sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"879c273\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">BRIEFING<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-686cb23 text-block-max-width sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"686cb23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: Degular; font-size: 16px; font-style: normal; font-weight: 400; color: var( --e-global-color-7a1ccbe5 ); background-color: var( --e-global-color-13ed1179 );\">We were challenged to renew and strengthen Grupo Rio&#8217;s identity in the competitive real estate market, in order to increase its visibility and convey trust, innovation and consistency. The project was based on a new brand essence. The new visual identity and a new communication strategy highlight the Rio Group&#8217;s legacy and its diverse portfolio of residential, retail and designer housing projects.<\/span><\/p>\n<p class=\"p2\" style=\"margin-top: 0px; margin-right: 0px; margin-left: 0px; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 16px; line-height: normal; font-family: Degular; min-height: 21px;\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c8dcde sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"1c8dcde\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4f5e087 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"4f5e087\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe9ed55 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"fe9ed55\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"726\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/2-2-1024x726.jpg\" class=\"attachment-large size-large wp-image-37814\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/2-2-1024x726.jpg 1024w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/2-2-300x213.jpg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/2-2-768x545.jpg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/2-2-1536x1089.jpg 1536w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/2-2-2048x1453.jpg 2048w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/2-2-370x262.jpg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/2-2-840x596.jpg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/2-2-410x291.jpg 410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7d65c2 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"c7d65c2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f6745fa sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"f6745fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bc3d4d sc_fly_static elementor-widget elementor-widget-image\" data-id=\"0bc3d4d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"736\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/3-3-1024x736.jpg\" class=\"attachment-large size-large wp-image-37817\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/3-3-1024x736.jpg 1024w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/3-3-300x216.jpg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/3-3-768x552.jpg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/3-3-1536x1104.jpg 1536w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/3-3-2048x1471.jpg 2048w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/3-3-370x266.jpg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/3-3-840x604.jpg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/3-3-410x295.jpg 410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7e6cc9c sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"7e6cc9c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47a0ae6 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"47a0ae6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e51e33b apercu-mono-bold text-block-max-width sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"e51e33b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">NAMING AND BRAND SIGNATURE<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1929e57 text-block-max-width sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"1929e57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: Degular; font-size: 16px; font-style: normal; font-weight: 400; color: var( --e-global-color-7a1ccbe5 ); background-color: var( --e-global-color-13ed1179 );\">The name \u201cGrupo Rio\u201d derives from the river that flows behind the house of the founder, Nuno Afonso, in Mon\u00e7\u00e3o. This name reflects the company&#8217;s origins, its fluidity, adaptability and constant search for innovation and growth. The name has been preserved, and a renewed visual identity has been created to better communicate the nature of the brand.<\/span><\/p>\n<p><span style=\"background-color: var( --e-global-color-13ed1179 ); color: var( --e-global-color-7a1ccbe5 ); font-family: Degular; font-size: 16px; font-style: normal; font-weight: 400;\">\u201cBuilding dreams with new living forms\u201d is Grupo Rio&#8217;s new brand signature, and expresses its mission to create spaces that go beyond buildings or structures. They inspire life, dreams and hope. Grupo Rio is dedicated <\/span><span style=\"font-family: Degular; font-size: 16px; font-style: normal; font-weight: 400; color: var( --e-global-color-7a1ccbe5 ); background-color: var( --e-global-color-13ed1179 );\">to turning every project into an opportunity to bring people&#8217;s visions to life, providing them with spaces to live, work and express themselves in ways that were not possible before.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e6019 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"36e6019\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98e6779 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"98e6779\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c96aab7 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"c96aab7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b12019c sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"b12019c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3e980 apercu-mono-bold text-block-max-width sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"7b3e980\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">VISUAL IDENTITY<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57aa793 text-block-max-width sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"57aa793\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: Degular; font-size: 16px; font-style: normal; font-weight: 400; color: var( --e-global-color-7a1ccbe5 ); background-color: var( --e-global-color-13ed1179 );\">Grupo Rio&#8217;s visual identity has been reimagined through an analogy with a pillar, an essential structural element in architecture and civil engineering, which symbolizes strength, stability and safety. Inspired by the blueprints and millimeter sheets used by engineers and architects, the design of the new logo incorporates a square grid, which refers directly to the use of squares to represent the pillars in Grupo Rio&#8217;s blueprints.<\/span><\/p>\n<p><span style=\"background-color: var( --e-global-color-13ed1179 ); color: var( --e-global-color-7a1ccbe5 ); font-family: Degular; font-size: 16px; font-style: normal; font-weight: 400;\">The arrangement of the nomenclature \u201cGrupo Rio\u201d in relation to the logo <\/span><span style=\"font-family: Degular; font-size: 16px; font-style: normal; font-weight: 400; color: var( --e-global-color-7a1ccbe5 ); background-color: var( --e-global-color-13ed1179 );\">was inspired by the captions on architectural plans, in order to reinforce the brand&#8217;s link with its architectural base. This choice reinforces the brand&#8217;s innovative character and its attention to detail, in line with its tone of voice.<\/span><\/p>\n<p style=\"margin-top: 0px; margin-right: 0px; margin-left: 0px; font-style: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-size-adjust: none; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-variant-emoji: normal; font-weight: 400; font-stretch: normal; font-size: 16px; line-height: normal; font-family: Degular; min-height: 21px;\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ec6b9 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"e3ec6b9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-12a02b4 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"12a02b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbd8de7 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"cbd8de7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/4-3.jpg\" class=\"attachment-large size-large wp-image-37820\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27aad8a elementor-section-full_width elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"27aad8a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7aa2b9e sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"7aa2b9e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-092e835 sc_fly_static elementor-widget elementor-widget-video\" data-id=\"092e835\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/mojobrands.net\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/5-2-scaled.jpg&quot;,&quot;id&quot;:37823,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;}}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/940879508?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/5-2-1024x617.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e04d23 elementor-section-full_width elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"2e04d23\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9c7c32 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"c9c7c32\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06a7492 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"06a7492\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/6-3-scaled.jpg\" class=\"attachment-full size-full wp-image-37844\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85f0fba elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"85f0fba\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3b3c935 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"3b3c935\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3acbf90 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"3acbf90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/Case-Grupo-Rio.jpg\" class=\"attachment-large size-large wp-image-37872\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-95d93f2 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"95d93f2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-991f4e6 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"991f4e6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4594e apercu-mono-bold text-block-max-width sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"7b4594e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">THREE-DIMENSIONAL SHAPE OF THE LOGO<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60db490 text-block-max-width sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"60db490\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: Degular; font-size: 16px; font-style: normal; font-weight: 400; color: var( --e-global-color-7a1ccbe5 ); background-color: var( --e-global-color-13ed1179 );\">The logo is made up of simple, robust geometric shapes, based on the idea of solid, stable structures. Its three-dimensional form also symbolizes the Grupo Rio&#8217;s ability to transform architectural visions &#8211; initially conceived on paper &#8211; into tangible, habitable realities.<\/span><\/p>\n<p><span style=\"font-family: Degular; font-size: 16px; font-style: normal; font-weight: 400; color: var( --e-global-color-7a1ccbe5 ); background-color: var( --e-global-color-13ed1179 );\">The design also allows the logo to come to life through digital animations.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93e9b71 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"93e9b71\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd0c8c4 elementor-section-full_width elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"fd0c8c4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7dea807 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"7dea807\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b9e593 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"4b9e593\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/8-3-scaled.jpg\" class=\"attachment-full size-full wp-image-37847\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5153be elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"e5153be\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ba98d4 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"1ba98d4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc84766 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"cc84766\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b19fd8c apercu-mono-bold text-block-max-width sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"b19fd8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">SYMBOL AS A GRID FOR GRAPHIC PIECES<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba81ee text-block-max-width sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"0ba81ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-family: Degular; font-size: 16px; font-style: normal; font-weight: 400; color: var( --e-global-color-7a1ccbe5 ); background-color: var( --e-global-color-13ed1179 );\">Our communication materials are designed based on the logo symbol, a key part of our identity. Each of its three modules represents one of the letters of the word \u201cRio\u201d. These elements are fundamental to the creation of the grids for our graphic materials, guaranteeing a cohesive visual identity at all the brand&#8217;s points of contact.<\/span><\/p>\n<p><span style=\"font-family: Degular; font-size: 16px; font-style: normal; font-weight: 400; color: var( --e-global-color-7a1ccbe5 ); background-color: var( --e-global-color-13ed1179 );\">When creating promotional materials such as flyers and posters, we opted for a dynamic and flexible approach. By creatively rearranging the modules of the logo, we created layouts capable of standing out and reflecting the necessary adaptability.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb4d00 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"bdb4d00\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d67bfac sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"d67bfac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8dd430 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"e8dd430\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"827\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/9-3-1024x827.jpg\" class=\"attachment-large size-large wp-image-37829\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/9-3-1024x827.jpg 1024w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/9-3-300x242.jpg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/9-3-768x620.jpg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/9-3-1536x1240.jpg 1536w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/9-3-2048x1654.jpg 2048w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/9-3-370x299.jpg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/9-3-840x678.jpg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/9-3-410x331.jpg 410w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc09ba1 elementor-section-full_width elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"cc09ba1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77064fc sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"77064fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fb9dec sc_fly_static elementor-widget elementor-widget-image\" data-id=\"3fb9dec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/10-1.jpg\" class=\"attachment-full size-full wp-image-37832\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ef2bc4 elementor-section-full_width elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"3ef2bc4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8f095ab sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"8f095ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e1ad97 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"2e1ad97\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/11-1-scaled.jpg\" class=\"attachment-full size-full wp-image-37835\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d81658 elementor-section-full_width elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"6d81658\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-666d30e sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"666d30e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f520c9 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"4f520c9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/12-2-scaled.jpg\" class=\"attachment-full size-full wp-image-37838\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-356730a elementor-section-full_width elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"356730a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9178a8b sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"9178a8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f835bd4 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"f835bd4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"590\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/13-1-scaled.jpg\" class=\"attachment-full size-full wp-image-37841\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/13-1-scaled.jpg 2560w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/13-1-300x69.jpg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/13-1-1024x236.jpg 1024w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/13-1-768x177.jpg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/13-1-1536x354.jpg 1536w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/13-1-2048x472.jpg 2048w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/13-1-370x85.jpg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/13-1-840x194.jpg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2024\/11\/13-1-410x94.jpg 410w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61825e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"61825e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d34e8a0 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"d34e8a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c639754 apercu-mono-bold elementor-align-center sc_fly_static elementor-widget elementor-widget-button\" data-id=\"1c639754\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mojobrands.net\/en\/projects\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">OTHER PROJECTS<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BRIEFING We were challenged to renew and strengthen Grupo Rio&#8217;s identity in the competitive real&hellip;<\/p>\n","protected":false},"author":11,"featured_media":37853,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","cpt_portfolio_group":[211,210,218,213],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grupo Rio - Mojobrands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mojobrands.net\/en\/portfolio\/grupo-rio-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo Rio - Mojobrands\" \/>\n<meta property=\"og:description\" content=\"BRIEFING We were challenged to renew and strengthen Grupo Rio&#8217;s identity in the competitive real&hellip;\" 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