{"id":27822,"date":"2023-01-06T15:45:49","date_gmt":"2023-01-06T15:45:49","guid":{"rendered":"https:\/\/dev.react.pt\/mojo-new\/portfolio\/somelos\/"},"modified":"2024-10-31T09:27:26","modified_gmt":"2024-10-31T09:27:26","slug":"somelos","status":"publish","type":"cpt_portfolio","link":"https:\/\/mojobrands.net\/en\/portfolio\/somelos\/","title":{"rendered":"Somelos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27822\" class=\"elementor elementor-27822 elementor-23765\" data-elementor-post-type=\"cpt_portfolio\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3acb352 elementor-section-height-full elementor-section-full_width elementor-section-height-default elementor-section-items-middle sc_fly_static\" data-id=\"3acb352\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60fcbdd sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"60fcbdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf22d44 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"bf22d44\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0de2bd5 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"0de2bd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Weaving trends<\/b><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f93995 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"8f93995\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57214c0 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"57214c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc63b71 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"dc63b71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-362ee28 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"362ee28\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9f441 apercu-mono-bold text-block-max-width sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"4d9f441\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">BRIEFING<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7db52 text-block-max-width sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"cf7db52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Somelos Tecidos is one of the top European <\/span><i><span style=\"font-weight: 400;\">players <\/span><\/i><span style=\"font-weight: 400;\"> in the production of fine fabrics for the shirting industry. The company started in 1958 and wanted to update its image according to the evolution of its business. Therefore, they challenged us to <strong>rethink the brand strategy and visual identity<\/strong>.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4522e8 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"e4522e8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0691b12 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"0691b12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dad1318 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"dad1318\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos2.png\" class=\"attachment-large size-large wp-image-26076\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos2.png 960w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos2-300x300.png 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos2-150x150.png 150w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos2-768x768.png 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos2-370x370.png 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos2-120x120.png 120w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos2-840x840.png 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos2-410x410.png 410w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f77913 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"5f77913\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6b791bd sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"6b791bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41b13db sc_fly_static elementor-widget elementor-widget-image\" data-id=\"41b13db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/gif_all_pattern1_small4.gif\" class=\"attachment-large size-large wp-image-26086\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-775339c sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"775339c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-499948c sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"499948c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56b932d apercu-mono-bold text-block-max-width sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"56b932d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">SOLUTION\n<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-716a5ed text-block-max-width sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"716a5ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Based on an in depth analysis with the company\u2019s stakeholders we realised that Somelos had their values and functional attributes well worked out, but it lacked emotion and brand cohesion. We had therefore to <strong>find out the genuine reason for its existence<\/strong>. We started our work by focusing on the <strong>basic patterns of their activity<\/strong> e nos <strong>the values of their essence<\/strong> and we realised that this company\u2019s uniqueness lies in its <strong>partnerships<\/strong> with some of the best fashion brands in the world. We developed a brand positioning which also works as brand signature. <strong>brand signature<\/strong>. \u201cEverlasting Patternships\u201d is the wordplay that symbolically represents the intertwine of the words Partnership and Pattern, as in the actual weave of the weft and warp so proper to the fabric making process. This signature achieved <strong>the irreverence and modernity that the brand was asking for<\/strong> to set itself as an <strong>up to date brand in its market<\/strong>. <\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1c0bda sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"f1c0bda\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9de5fad elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"9de5fad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9f4aca9 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"9f4aca9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-278fc5b sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"278fc5b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb9791 text-block-max-width sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"7cb9791\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On the basis of this promise, we rethought the visual identity of the brand. The goal was to <strong>create a strong and appealing image, which demonstrated the legacy but was also contemporary<\/strong>. We inspired ourselves when designing the font on the thread that symbolically drives and interlaces in the weft and warp. The choice of using bold on the font gives assertiveness and strength to the identity, which assumes different personalities through seven different graphic patterns. These reinforce the company\u2019s capacity for creative adaptations to please the clients\u2019 requests. <strong>The richness of this identity allows the graphic patterns to unfold according to the company\u2019s needs<\/strong>as it happened in the development of the FW16 collection catalogue. Integrated in this 360\u00ba rebranding strategy, we rethought the website and online presence, the participation in fairs and other points of contact with clients, as well as internal teams.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a7e6d4 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"0a7e6d4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b5986a1 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"b5986a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63e0ba9 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"63e0ba9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos3.png\" class=\"attachment-large size-large wp-image-26077\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos3.png 960w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos3-300x300.png 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos3-150x150.png 150w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos3-768x768.png 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos3-370x370.png 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos3-120x120.png 120w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos3-840x840.png 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos3-410x410.png 410w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3245f71 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"3245f71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c1c9812 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"c1c9812\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-769829e sc_fly_static elementor-widget elementor-widget-image\" data-id=\"769829e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos4-1024x512.png\" class=\"attachment-large size-large wp-image-26078\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos4-1024x512.png 1024w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos4-300x150.png 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos4-768x384.png 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos4-1536x768.png 1536w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos4-370x185.png 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos4-840x420.png 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos4-410x205.png 410w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos4.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f55af10 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"f55af10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e27fb0f sc_fly_static elementor-widget elementor-widget-image\" data-id=\"e27fb0f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos5.png\" class=\"attachment-large size-large wp-image-26079\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos5.png 960w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos5-300x300.png 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos5-150x150.png 150w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos5-768x768.png 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos5-370x370.png 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos5-120x120.png 120w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos5-840x840.png 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos5-410x410.png 410w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-04ed3ac sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"04ed3ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-751009a sc_fly_static elementor-widget elementor-widget-image\" data-id=\"751009a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos6.png\" class=\"attachment-large size-large wp-image-26080\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos6.png 960w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos6-300x300.png 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos6-150x150.png 150w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos6-768x768.png 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos6-370x370.png 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos6-120x120.png 120w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos6-840x840.png 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos6-410x410.png 410w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15dfb51 elementor-section-full_width elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"15dfb51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a718ee2 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"a718ee2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95a3f44 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"95a3f44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos7.png\" class=\"attachment-full size-full wp-image-26081\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos7.png 1920w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos7-300x150.png 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos7-1024x512.png 1024w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos7-768x384.png 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos7-1536x768.png 1536w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos7-370x185.png 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos7-840x420.png 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos7-410x205.png 410w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f60f8a0 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"f60f8a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69e0dbd sc_fly_static elementor-widget elementor-widget-image\" data-id=\"69e0dbd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1920\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos8.png\" class=\"attachment-full size-full wp-image-26082\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos8.png 1920w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos8-300x150.png 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos8-1024x512.png 1024w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos8-768x384.png 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos8-1536x768.png 1536w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos8-370x185.png 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos8-840x420.png 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos8-410x205.png 410w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0d3247 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"d0d3247\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-56b8339 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"56b8339\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af2bdb2 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"af2bdb2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98c810c apercu-mono-bold text-block-max-width sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"98c810c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">RESULTS\n<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10d9a04 text-block-max-width sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"10d9a04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li><span style=\"font-weight: 400;\">A strong impact in the main fairs of the industry;<\/span><\/li>\n<li>A great reception from potential new clients;<\/li>\n<li>A greater connection from internal teams with the brand values which led to a more coherent communication.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be66546 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"be66546\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f53f209 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"f53f209\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d3f4c9 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"6d3f4c9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos9.png\" class=\"attachment-large size-large wp-image-26083\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos9.png 960w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos9-300x300.png 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos9-150x150.png 150w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos9-768x768.png 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos9-370x370.png 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos9-120x120.png 120w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos9-840x840.png 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos9-410x410.png 410w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5668a5 elementor-section-full_width elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"e5668a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e2deff2 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"e2deff2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4be83a elementor-widget__width-initial sc_fly_static elementor-widget elementor-widget-video\" data-id=\"c4be83a\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/Somelos_Tecidos_-__Everlasting_Patternships-3.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-920757b sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"920757b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66e271a sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"66e271a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61825e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"61825e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d34e8a0 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"d34e8a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c639754 apercu-mono-bold elementor-align-center sc_fly_static elementor-widget elementor-widget-button\" data-id=\"1c639754\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mojobrands.net\/en\/projects\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">OTHER PROJECTS<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Weaving trends BRIEFING Somelos Tecidos is one of the top European players in the production&hellip;<\/p>\n","protected":false},"author":10,"featured_media":36697,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","cpt_portfolio_group":[211,210,215,213],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Somelos - Mojobrands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mojobrands.net\/en\/portfolio\/somelos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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