{"id":27729,"date":"2022-10-14T14:44:10","date_gmt":"2022-10-14T13:44:10","guid":{"rendered":"https:\/\/dev.react.pt\/mojo-new\/portfolio\/jp-group\/"},"modified":"2023-11-21T12:38:04","modified_gmt":"2023-11-21T12:38:04","slug":"jp-group","status":"publish","type":"cpt_portfolio","link":"https:\/\/mojobrands.net\/en\/portfolio\/jp-group\/","title":{"rendered":"Jp . Group"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27729\" class=\"elementor elementor-27729 elementor-22653\" data-elementor-post-type=\"cpt_portfolio\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3acb352 elementor-section-height-full elementor-section-full_width elementor-section-height-default elementor-section-items-middle sc_fly_static\" data-id=\"3acb352\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60fcbdd sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"60fcbdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf22d44 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"bf22d44\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0de2bd5 sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"0de2bd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Layers of inspiration<\/b><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f93995 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"8f93995\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57214c0 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"57214c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0691b12 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"0691b12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dad1318 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"dad1318\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP2.jpeg\" class=\"attachment-large size-large wp-image-25446\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP2.jpeg 960w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP2-300x300.jpeg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP2-150x150.jpeg 150w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP2-768x768.jpeg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP2-370x370.jpeg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP2-120x120.jpeg 120w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP2-840x840.jpeg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP2-410x410.jpeg 410w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc63b71 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"dc63b71\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-362ee28 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"362ee28\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d9f441 apercu-mono-bold text-block-max-width sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"4d9f441\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">BRIEFING<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7db52 text-block-max-width sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"cf7db52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">JP S\u00e1 Couto (current jp.group) is a Portuguese business group, with an international presence and which primarily operates in the Information and Communication Technologies (ICT) sector. Over the last years and as a result of the sustained growth, the company expanded into new complementary areas such as distribution, education, IT services that strengthened their position in the market. Taking into account the growth recorded on past years, JP S\u00e1 Couto felt the need to<strong>restructure their brand strategy and visual identity,<\/strong> to better reflect the idiosyncrasies of each business unit as well as to communicate the change through the creation of three new websites.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4522e8 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"e4522e8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdfd619 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"fdfd619\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bc82ce3 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"bc82ce3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d8c1f1 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"4d8c1f1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5300f apercu-mono-bold text-block-max-width sc_fly_static elementor-widget elementor-widget-heading\" data-id=\"8c5300f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">SOLUTION<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87d2768 text-block-max-width sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"87d2768\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Considering the presence in distinct business areas and the desire to reinforce their position in the national and international context, both in terms of structure and also communication, we proposed a <strong>new brand architecture<\/strong>. The rebranding contemplates the create of a<strong>umbrella brand \u2013 jp.group \u2013 that gathers the different sub-brands for the new business units of the group \u2013 jp.ik, jp.di and jp.is<\/strong><\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22a0f85 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"22a0f85\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3a238c0 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"3a238c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5ebec2 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"d5ebec2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP3.jpeg\" class=\"attachment-large size-large wp-image-25447\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP3.jpeg 960w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP3-300x300.jpeg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP3-150x150.jpeg 150w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP3-768x768.jpeg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP3-370x370.jpeg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP3-120x120.jpeg 120w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP3-840x840.jpeg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP3-410x410.jpeg 410w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab5f2fc elementor-section-full_width elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"ab5f2fc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebe3b2d sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"ebe3b2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-273b940 sc_fly_static elementor-widget elementor-widget-video\" data-id=\"273b940\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/jp.group_.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85371ad elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"85371ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-75dd188 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"75dd188\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3ac088 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"b3ac088\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee4189a text-block-max-width sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"ee4189a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Visually, the concept revolved around the development of a grid that worked as a basis to the construction of a <strong>new graphic language<\/strong>, composed of overlays of different plans that cohabit in several dimensions of time and space. The layers represent the progressive and sustained construction of knowledge in terms of communication and information. In the parent brand, the various plans are interconnected by dots <strong>exemplifying the connection with people, components and companies of the jp.group.<\/strong> Each brand has their unique color, meaning and symbols however they share identical characteristics that are common to all brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, an<strong>articulate identity system was created that allowed for the growth and integration of new sub-brands of the group. <\/strong> The layers and transparencies have the necessary elasticity to adjust to the remaining communication, always keeping present the general concept.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38f10ab sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"38f10ab\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-29c675f sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"29c675f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaee728 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"eaee728\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP5-2.gif\" class=\"attachment-large size-large wp-image-25551\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a06c1c elementor-section-full_width elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"8a06c1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cab7b4 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"8cab7b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7572953 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"7572953\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP6-3-1024x576.jpeg\" class=\"attachment-large size-large wp-image-25555\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP6-3-1024x576.jpeg 1024w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP6-3-300x169.jpeg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP6-3-768x432.jpeg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP6-3-1536x864.jpeg 1536w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP6-3-370x208.jpeg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP6-3-1290x725.jpeg 1290w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP6-3-840x473.jpeg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP6-3-410x231.jpeg 410w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP6-3-270x152.jpeg 270w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP6-3.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e23faaa elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"e23faaa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2120681 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"2120681\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c2f1ac sc_fly_static elementor-widget elementor-widget-image\" data-id=\"1c2f1ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP7-VIDEO-1.jpeg\" class=\"attachment-large size-large wp-image-25556\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP7-VIDEO-1.jpeg 960w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP7-VIDEO-1-300x300.jpeg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP7-VIDEO-1-150x150.jpeg 150w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP7-VIDEO-1-768x768.jpeg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP7-VIDEO-1-370x370.jpeg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP7-VIDEO-1-120x120.jpeg 120w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP7-VIDEO-1-840x840.jpeg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP7-VIDEO-1-410x410.jpeg 410w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c7e5b84 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"c7e5b84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bb7e63 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"1bb7e63\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP8-VIDEO-1.jpeg\" class=\"attachment-large size-large wp-image-25557\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP8-VIDEO-1.jpeg 960w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP8-VIDEO-1-300x300.jpeg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP8-VIDEO-1-150x150.jpeg 150w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP8-VIDEO-1-768x768.jpeg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP8-VIDEO-1-370x370.jpeg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP8-VIDEO-1-120x120.jpeg 120w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP8-VIDEO-1-840x840.jpeg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP8-VIDEO-1-410x410.jpeg 410w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbd5317 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"bbd5317\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d48f99b sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"d48f99b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcba73b sc_fly_static elementor-widget elementor-widget-video\" data-id=\"fcba73b\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/jp.ik-Original-3.mp4\" autoplay=\"\" loop=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-97b3394 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"97b3394\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dda3007 sc_fly_static elementor-widget elementor-widget-video\" data-id=\"dda3007\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/jp.di-Original-1.mp4\" autoplay=\"\" loop=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-814eae5 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"814eae5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-907e123 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"907e123\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2295846 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"2295846\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28d5e73 text-block-max-width sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"28d5e73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Alongside the logos and complementing the visual identities, new signatures were<strong>developed having as common ground: inspiration.<\/strong> Despite this identical basis, each business unit possesses a unique descriptive that better represent their vision and personality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The webdesign was also under Mojobrands care (www.groupjp.com, wwww.jpik.com and www.jpdi.pt), materializing the dynamic concept built for thre new brands through graphic elements and available information in various layers. This way, an<strong>interactive and immersive experience was provided to users about the jp world. <\/strong><\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-333a5c7 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"333a5c7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3e9e004 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"3e9e004\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b624af7 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"b624af7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/jp_assinaturas-1.gif\" class=\"attachment-large size-large wp-image-25595\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c29ef0 elementor-section-full_width elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"0c29ef0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ace51b9 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"ace51b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e9a279 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"6e9a279\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP11-2-1024x576.jpeg\" class=\"attachment-large size-large wp-image-25602\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP11-2-1024x576.jpeg 1024w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP11-2-300x169.jpeg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP11-2-768x432.jpeg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP11-2-1536x864.jpeg 1536w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP11-2-370x208.jpeg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP11-2-1290x725.jpeg 1290w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP11-2-840x473.jpeg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP11-2-410x231.jpeg 410w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP11-2-270x152.jpeg 270w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP11-2.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f11c3f3 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"f11c3f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-efcafae sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"efcafae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81da733 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"81da733\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP12-1.jpeg\" class=\"attachment-large size-large wp-image-25603\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP12-1.jpeg 960w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP12-1-300x300.jpeg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP12-1-150x150.jpeg 150w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP12-1-768x768.jpeg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP12-1-370x370.jpeg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP12-1-120x120.jpeg 120w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP12-1-840x840.jpeg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP12-1-410x410.jpeg 410w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c7595c sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"8c7595c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3be83b sc_fly_static elementor-widget elementor-widget-image\" data-id=\"d3be83b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP13-1.jpeg\" class=\"attachment-large size-large wp-image-25604\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP13-1.jpeg 960w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP13-1-300x300.jpeg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP13-1-150x150.jpeg 150w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP13-1-768x768.jpeg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP13-1-370x370.jpeg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP13-1-120x120.jpeg 120w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP13-1-840x840.jpeg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP13-1-410x410.jpeg 410w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b8314a elementor-section-full_width elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"0b8314a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c74eeb7 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"c74eeb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d114e43 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"d114e43\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP14-2-1024x576.jpeg\" class=\"attachment-large size-large wp-image-25605\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP14-2-1024x576.jpeg 1024w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP14-2-300x169.jpeg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP14-2-768x432.jpeg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP14-2-1536x864.jpeg 1536w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP14-2-370x208.jpeg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP14-2-1290x725.jpeg 1290w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP14-2-840x473.jpeg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP14-2-410x231.jpeg 410w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP14-2-270x152.jpeg 270w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP14-2.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d4ce31 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"7d4ce31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c3c1e34 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"c3c1e34\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d6f4b0 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"3d6f4b0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6652af3 text-block-max-width sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"6652af3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Already with the brand new identity of jp.ik, we were challenged to develop the <strong>design for the stand for the international educational fair named BETT in London.<\/strong> The stand experience was constituted of informational layers, in which people were invited to step in the designated space and discover the company educational system. The information was organized in an outside to inside perspective and from more institutional to more technical.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59c01c0 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"59c01c0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-21e8383 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"21e8383\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7fb571 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"f7fb571\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP15-2.jpeg\" class=\"attachment-large size-large wp-image-25607\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP15-2.jpeg 960w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP15-2-300x300.jpeg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP15-2-150x150.jpeg 150w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP15-2-768x768.jpeg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP15-2-370x370.jpeg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP15-2-120x120.jpeg 120w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP15-2-840x840.jpeg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP15-2-410x410.jpeg 410w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f99d36 elementor-section-full_width elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"5f99d36\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95c2233 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"95c2233\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14e1e5b sc_fly_static elementor-widget elementor-widget-image\" data-id=\"14e1e5b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP16-1-1024x683.jpeg\" class=\"attachment-large size-large wp-image-25543\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP16-1-1024x683.jpeg 1024w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP16-1-300x200.jpeg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP16-1-768x512.jpeg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP16-1-1536x1024.jpeg 1536w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP16-1-370x247.jpeg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP16-1-840x560.jpeg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP16-1-410x273.jpeg 410w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP16-1.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c94c88 elementor-section-full_width elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"0c94c88\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9071f45 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"9071f45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20fae1d sc_fly_static elementor-widget elementor-widget-image\" data-id=\"20fae1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP17-2.jpeg\" class=\"attachment-large size-large wp-image-25545\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP17-2.jpeg 960w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP17-2-300x300.jpeg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP17-2-150x150.jpeg 150w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP17-2-768x768.jpeg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP17-2-370x370.jpeg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP17-2-120x120.jpeg 120w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP17-2-840x840.jpeg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP17-2-410x410.jpeg 410w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-49b75c2 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"49b75c2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-985005f sc_fly_static elementor-widget elementor-widget-image\" data-id=\"985005f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP18-1.jpeg\" class=\"attachment-large size-large wp-image-25608\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP18-1.jpeg 960w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP18-1-300x300.jpeg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP18-1-150x150.jpeg 150w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP18-1-768x768.jpeg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP18-1-370x370.jpeg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP18-1-120x120.jpeg 120w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP18-1-840x840.jpeg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP18-1-410x410.jpeg 410w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ca19cf7 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"ca19cf7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ada01b4 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"ada01b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP19-1.jpeg\" class=\"attachment-large size-large wp-image-25609\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP19-1.jpeg 960w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP19-1-300x300.jpeg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP19-1-150x150.jpeg 150w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP19-1-768x768.jpeg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP19-1-370x370.jpeg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP19-1-120x120.jpeg 120w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP19-1-840x840.jpeg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP19-1-410x410.jpeg 410w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ade1966 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"ade1966\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-800f387 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"800f387\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"960\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP20-1.jpeg\" class=\"attachment-large size-large wp-image-25610\" alt=\"\" srcset=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP20-1.jpeg 960w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP20-1-300x300.jpeg 300w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP20-1-150x150.jpeg 150w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP20-1-768x768.jpeg 768w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP20-1-370x370.jpeg 370w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP20-1-120x120.jpeg 120w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP20-1-840x840.jpeg 840w, https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP20-1-410x410.jpeg 410w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5463416 elementor-section-full_width elementor-section-content-middle elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"5463416\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f4f4e11 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"f4f4e11\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-579c99e sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"579c99e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cba617 text-block-max-width sc_fly_static elementor-widget elementor-widget-text-editor\" data-id=\"1cba617\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In conclusion, the ultimate goal was to create an <strong>assembling and modern visual identity<\/strong>that displayed, in one hand, the jp.group dimension in the world and, at the same time, clarified both internally and externally the restructuring that the jp.group underwent, while expressing their desire to keep inspiring the business world.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8602b19 sc_fly_static elementor-widget elementor-widget-spacer\" data-id=\"8602b19\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-154b491 sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"154b491\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-183ce91 sc_fly_static elementor-widget elementor-widget-image\" data-id=\"183ce91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"480\" src=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/JP21-1.gif\" class=\"attachment-large size-large wp-image-26153\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac3a9c7 elementor-section-boxed elementor-section-height-default elementor-section-height-default sc_fly_static\" data-id=\"ac3a9c7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-246183f sc_inner_width_none sc_content_align_inherit sc_layouts_column_icons_position_left sc_fly_static\" data-id=\"246183f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1c8635 apercu-mono-bold elementor-align-center sc_fly_static elementor-widget elementor-widget-button\" data-id=\"a1c8635\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/mojobrands.net\/en\/projects\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">OTHER PROJECTS<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Layers of inspiration BRIEFING JP S\u00e1 Couto (current jp.group) is a Portuguese business group, with&hellip;<\/p>\n","protected":false},"author":10,"featured_media":26160,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","cpt_portfolio_group":[211,210,218,213],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Jp . 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