{"id":27708,"date":"2022-10-19T10:39:52","date_gmt":"2022-10-19T09:39:52","guid":{"rendered":"https:\/\/dev.react.pt\/mojo-new\/portfolio\/forum-coimbra\/"},"modified":"2023-11-21T12:37:05","modified_gmt":"2023-11-21T12:37:05","slug":"forum-coimbra","status":"publish","type":"cpt_portfolio","link":"https:\/\/mojobrands.net\/en\/portfolio\/forum-coimbra\/","title":{"rendered":"Forum Coimbra"},"content":{"rendered":"\t\t
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Bring students to the Forum<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Coimbra Forum is a shopping mall located in the shores of Mondego River, usually frequented by adults, families and upper-classes of the city. Until then, the relationship with younger public was deteriorated and underdeveloped which allowed to be worked unto its full potential.<\/span><\/p>\n

The challenge we faced was to think and buildinteractive Call-to-actions that would bring the desired public into the shopping mall,<\/strong> turning it into a benchmark meeting space for younger generations.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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With the goal to build new relations with the younger public of the city,<\/strong> several actions were developed over the years that increased the presence in Forum Coimbra in the young adults\u2019 schedule. Mojobrands wanted to be present in the moments shared between the target public and Coimbra Forum.<\/span><\/p>\n

We reached a transversal theme \u2013 rock music \u2013 <\/strong> that lead the Forum to be present in Coimbra academic parties through distinctive actions:\u201c\u00c0 boleia do Rock\u201d, Rock Battles and \u201cThe Beat Machine\u201d.<\/strong><\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\u00c0 BOLEIA DO ROCK<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Inserted in the context of the biggest academic celebration of the country \u2013 Queima das Fitas<\/strong> \u2013 an action was developed bringing closer, students and music. <\/strong> Coimbra Forum was present through initiatives such as the Rock Bus,<\/strong> which transported students to the event precinct; a Rock Pass<\/strong>, a special ticket with exclusive offers; and through unique presences in the festival, like for example, the main stage d\u00e9cor; the Rock Truck Band<\/strong> and the Rock Crowdsurf.<\/strong><\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ROCK BATTLES<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Remaining true to the desire of being even closer to the young public, in 2012 and 2013, the \u201cRock Battles\u201d<\/strong> were launched. \u200bA contest that allowed amateur bands to display their talent<\/strong>, giving them the opportunity to self-promote and increase their fan base. A facebook app<\/strong> was developed to manage the contest. The most voted in a pre-selection phase gain the right to participate in a battle concert. It was up to the public to select which band moved on to the next phase and,by the same method, of clap measuring, vote for the winning band<\/strong> to have a shot to watch one of the following concerts: Motorhead (2012), Artic Monkeys (2013) and perform in the \u201cLatada\u201d stage. During this event, there was also the possibility todistribute merchandising, personalized t-shirts <\/strong>and, above all things, to create a strong rock environment.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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THE BEAT MACHINE<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The concept that inspired \u201cThe Beat Machine\u201d draw inspiration from \u201cLatada\u201d original concept that lead to a unique and exclusive music instrument: a percussion settlement made of tin cans and recycled materials. In this challenge, the public was dared to perform alongside professional drummers in a stage in \u201cLatada\u201d. All the performances were recorded, published in a Facebook app and then ranked according to users votes.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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RESULTS<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c0 Boleia do Rock<\/b>
<\/b>150 Rock Pass sold;<\/span>
<\/span>More than 1.500 trips on the Rock Bus;<\/span>
<\/span>More than 12.000 young adults watched the Rock Band Truck concerts;<\/span>
<\/span>200 trips on Rock Crowdsurf;<\/span>
<\/span>Distribution of 5000 pins and flyers;<\/span>
<\/span>More than 200.000 people impacted by the stage visibility and outdoors.<\/span><\/p>\n

<\/span>The Beat Machine<\/b>
<\/b>Participation of over 80 \u201cmusicians\u201d playing in the \u201cThe Beat Machine\u201d;<\/span>
<\/span>Considered a unique and unforgettable experience by all participants;<\/span>
<\/span>Distribution of 1,500 glasses and 350 t-shirts of Coimbra Forum;<\/span>
<\/span>More than 1,800 young adults watched the concerts.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Rock Battles 2012 and 2013<\/b><\/p>\n

8 bands selected in each edition;<\/span>
<\/span>Opportunity to play in the main stage of \u201cLatada de Coimbra\u201d;<\/span>
<\/span>Increased visibility of Coimbra Forum;<\/span>
<\/span>Distribution of <\/span>2,450 merchandising kits;<\/span><\/i>
<\/span>Tremendous repercussion in local mass media. Media Partner of \u201cAntena 3\u201d with press releases and live interviews.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tOTHER PROJECTS<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Bring students to the Forum BRIEFING Coimbra Forum is a shopping mall located in the…<\/p>\n","protected":false},"author":10,"featured_media":25847,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","cpt_portfolio_group":[211,210],"acf":[],"yoast_head":"\nForum Coimbra - Mojobrands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mojobrands.net\/en\/portfolio\/forum-coimbra\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forum Coimbra - Mojobrands\" \/>\n<meta property=\"og:description\" content=\"Bring students to the Forum BRIEFING Coimbra Forum is a shopping mall located in the…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mojobrands.net\/en\/portfolio\/forum-coimbra\/\" \/>\n<meta property=\"og:site_name\" content=\"Mojobrands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mojobrands?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-21T12:37:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/11\/FC0.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mojobrands.net\/en\/portfolio\/forum-coimbra\/\",\"url\":\"https:\/\/mojobrands.net\/en\/portfolio\/forum-coimbra\/\",\"name\":\"Forum Coimbra - 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