{"id":27652,"date":"2022-10-05T14:21:05","date_gmt":"2022-10-05T13:21:05","guid":{"rendered":"https:\/\/dev.react.pt\/mojo-new\/portfolio\/ted-ucp\/"},"modified":"2024-10-30T12:36:58","modified_gmt":"2024-10-30T12:36:58","slug":"ted-ucp","status":"publish","type":"cpt_portfolio","link":"https:\/\/mojobrands.net\/en\/portfolio\/ted-ucp\/","title":{"rendered":"TED UCP"},"content":{"rendered":"\t\t
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Cooperate to Compete<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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BRIEFING<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Catholic University of Portugal \u2013 Porto organized for the first time the<\/span> TEDx UCP Porto<\/strong> with the main theme being Coopetition. Mojobrands was the activation partner chosen to communicate this initiative.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Inspired by the theme of this event, the game tic-tac-toe was the basis for the whole activation<\/strong> since it plays with letters and symbols X and O, which are also present in the words Cooperation and TEDx<\/strong>. As these two elements will be key players in the game,<\/strong> they were present during the whole graphical communication. <\/strong>In the atrium of the conference a large scale of the tic-tac-tie game was installed in collaboration with Oupas Design.<\/span><\/p>\n

We chose to collaborate in order to compete<\/strong>, and thus we chose to create different game logics throughout the event, with complementarity always being present between the two concepts<\/strong>. The flyers design allowed people to play tic-tac-toe by finding a partner in order to have all the necessary \u201cpieces\u201d. The posters were modular and able to represent several games. The ping-pong games followed the same line of thought \u2013 the need to find a partner to play and simultaneously promoting networking.<\/strong><\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Thousands of impacts through the online communication and newsletters<\/span>
All t-shirts were sold out because everyone wanted one!<\/span>
150 participants during the event<\/span>
A lot of compliments for the accomplished work.<\/span><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tOTHER PROJECTS<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Cooperate to Compete BRIEFING The Catholic University of Portugal \u2013 Porto organized for the first…<\/p>\n","protected":false},"author":10,"featured_media":36781,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","cpt_portfolio_group":[211,210,212],"acf":[],"yoast_head":"\nTED UCP - Mojobrands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mojobrands.net\/en\/portfolio\/ted-ucp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TED UCP - Mojobrands\" \/>\n<meta property=\"og:description\" content=\"Cooperate to Compete BRIEFING The Catholic University of Portugal \u2013 Porto organized for the first…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mojobrands.net\/en\/portfolio\/ted-ucp\/\" \/>\n<meta property=\"og:site_name\" content=\"Mojobrands\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mojobrands?fref=ts\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-30T12:36:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mojobrands.net\/wp-content\/uploads\/2022\/10\/Capa_TEDxUPC-1.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1447\" \/>\n\t<meta property=\"og:image:height\" content=\"1041\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mojobrands.net\/en\/portfolio\/ted-ucp\/\",\"url\":\"https:\/\/mojobrands.net\/en\/portfolio\/ted-ucp\/\",\"name\":\"TED UCP - 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