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Parfois Boho Journey

Travel without
leaving your seat

BRIEFING

Parfois is a Portuguese fashion and accessory company with over 500 stores around the world. Its biggest goal is to make fashion, trends and accessories available to any woman.

This challenging project consisted of presenting the SS15 collection inspired by the Boho trend. An event was organized in Madrid for journalists and bloggers from the Fashion industry.

SOLUTION

Our starting point was the analysis of the Boho concept, where we developed a strategic assumption based and focused on the universe of traveling. The event was held in a modern location hidden in the heart of Madrid. Vivid colours and beautiful patterns were chosen to contrast with the urban and minimal architecture of the secret location. Through small details, such as the grass that covered the location’s floor or the decoration inspired by various corners of the world, we gave life to the Boho style.

Apart from the SS15 collection’s presentation and whilst listening to a DJ throughout the whole event, guests were also able to consult a gypsy that would predict their future, participate in a scarfs workshop and get personalized tattoos. Right before the dinner, during a folk concert, guests were able to use the new collection’s pieces and head for a photographic session.

RESULTS

– More than 110 posts, 10 800 likes and 2 000 comments about #parfoisbohojourney

– More than 20 000 views on Vimeo

– Our work was personally praised by guest bloggers. Here are a few examples:
stylelovely.com
mypeeptoes.com

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