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Banco Carregosa – Portugal Open

Golden Match Point!

BRIEFING

Banco Carregosa is a banking institution specialized in private banking. Their brand GoBulling was created as an online channel for investment and savings services.

The challenge was to continue the activation actions during the Portugal Open for both the bank and GoBulling, underlining the brand’s involvement in sports territory and promoting experiences that are capable of generating visibility and interaction with brands.

GoBulling

To promote the brand, a stand displaying tickers with messages was created and gifts were distributed to people that registered onto GoBulling’s platform. Two Warrior Girls were walking around Portugal Open, and promoters were simulating accounts on iPads while offering gifts.

An inflatable bull stood in the Break Point and Centralito areas, where people enjoyed taking pictures and sharing them on the GoBulling Facebook page. The most liked photo would receive double tickets with VIP access for the final Portugal Open day.

Banco Carregosa

At the Portugal Open entrance, a tennis court simulation space was created. People were invited to take pictures and share them on Banco Carregosa’s Facebook page. The most liked photo would receive one VIP ticket for the final day.

Four Sponsors Day promoters were dressed in gold whilst inviting people to participate in the challenge: to write a phrase that included a tennis term and the bank’s name. The most creative phrase would receive a VIP ticket for the final day and a tennis kit signed by one of the tournament’s players. We also included an area for Golden Acts, where two professional artists dressed in gold, played transversal flute during the day.

RESULTS

– Banco Carregosa gained notoriety during the Portugal Open, being present as an official sponsor

– About 140 photos were shared on both the GoBulling and Banco Carregosa’s Facebook page

– Both GoBulling and Banco Carregosa’s facebook pages received about 3000 likes

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