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Factoría de Ficción

Producing Ideas

BRIEFING

“Factoria de Ficción” (FDF), a spanish private channel from Mediaset required a more modern look and closer proximity with the younger public. With a television programming grid mainly composed of national and international TV shows, the channel required a more dynamic and up-to-date image that allowed for an animated transition between shows.

SOLUTION

From the etymology of the word “Factoria”, we searched elements and movements commonly associated with industrial machines. To maintain a certain coherence with the existing brand channel, we focus on the circular shape, the color and on flat and minimal trends. However, for the symbol channel animation, we went for a tridimensional approach with the goal to give a futuristic and high tech mood.

RESULTS

– High levels of acceptance by the public
– Positive mentions and comments on social media.

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